These guidelines apply to every ad and landing page on Pop-Under. They protect visitors, publishers and advertisers. Campaigns that break them are rejected or paused, and repeated or serious violations can lead to account closure without refund of spent funds.
Not allowed
- Malware, spyware, adware or any unwanted software, and forced or automatic downloads.
- Fake system alerts, virus warnings, "your phone is infected" pages and tech-support scams.
- Phishing, fake login pages or anything that collects credentials or payment details under false pretences.
- Impersonating brands, governments, banks or real people without permission.
- Fake prizes or giveaways with hidden costs, and misleading subscription traps.
- Illegal products or services, counterfeit goods, weapons, illegal drugs and hate speech.
- Content involving minors in any sexual context, and non-consensual content.
- Pages that block the back button, open endless popups or redirect in loops.
- Cloaking: showing reviewers different content than visitors.
Restricted (allowed with conditions)
- iGaming and betting: only where legal for the targeted countries, with age gates and licence information where required.
- Finance and crypto: no guaranteed-return claims; required risk warnings must be shown.
- Dating and adult-adjacent offers: must follow local law and must not use explicit imagery in the ad itself.
- Nutra and health: no false medical claims or fake endorsements.
- Sweepstakes: terms, eligibility and any costs must be clear before entry.
Landing page requirements
- Pages must load quickly and work on the devices you target.
- The offer must match what the ad promises.
- Pricing, subscription terms and how to cancel must be easy to find.
- Collect personal data only with clear notice and a working privacy policy.
Review and enforcement
Every landing page is reviewed and scanned before it goes live and may be re-checked at any time. We may reject or pause campaigns that break these guidelines or put visitors at risk. Questions or appeals: support@pop-under.com.