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Why it works
Why Pop-Unders outperform other ad formats.
Pop-Unders combine the reach of banners, push and native with the attention of a direct visit.
No banner blindness
People have learned to ignore ad slots. A full-page visit can't be ignored, so every pop is 100% viewable.
Seen at the right moment
The visitor meets your page after they finish reading: relaxed, not interrupted, and ready to act.
Low cost per visit
An average CPM of $0.95 means real landing-page visits for about a tenth of a cent each, so you can test fast.
Massive, global scale
Over 6 million Pop-Under requests a day across 238 countries, desktop and mobile, so winners can scale.
Compare
Pop-Under vs. multi-format networks
We do one format. That's the point.
| Pop-Under | Multi-format networks | |
|---|---|---|
| Focus | Pop-Under only | Pop-Under is one of many |
| CPM, CPC & CPV pricing | ✓ Smart, Bid or Fixed | Usually CPM only |
| AI optimization (CPA / ROAS goals) | ✓ | Rare |
| Fraud filtering before the bid | ✓ every request | Varies |
| Placement-level reports & blocking | ✓ | Sometimes |
| Postback & pixel tracking | ✓ | ✓ |
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