Pop-Under questions, answered.

A Pop-Under is an ad format that opens the advertiser's landing page in a new browser tab or window behind the page the visitor is reading. The visitor sees it when they finish reading or switch tabs, so the landing page gets full-screen attention. It is also written "popunder" or "pop under".

A popup opens in front of the current page and interrupts the visitor. A Pop-Under opens behind it, so it doesn't interrupt reading and is seen later, when the visitor is ready.

You choose the pricing model: CPM (per 1,000 visits), CPC (per click) or CPV (per view). On Pop-Under the average Pop-Under CPM over the last 30 days was $0.95. Prices vary by country, device and competition.

CPM, CPC and CPV. For each, pick Smart (auto-priced for the best result), Bid (we never go above your max) or Fixed (exactly the price you set). Add a total budget, daily budget and an optional max spend per hour.

Turn it on and pick a goal: Max profit (cuts what loses money), Find converting sources (tests wide, keeps winners), Max traffic (most volume, no fraud), Target CPA or Target ROAS. The AI blocks weak sources, adjusts bids and pauses losing GEOs, and shows you everything it did.

Pop-Unders work best for offers that sell with a full landing page: sweepstakes, software and VPN, e-commerce, apps, finance and lead generation. Results depend on targeting, the landing page and cutting low-quality placements.

Requests are checked before we bid: bots and automation, data-center and proxy IPs and low-reputation placements are filtered out, so you're not charged for them.

We had Pop-Under traffic in 238 countries over the last 30 days, on desktop and mobile. Target by country, region, device, OS, browser and connection type.

Malware, deceptive downloads, fake system alerts, phishing and anything illegal. Every landing page is reviewed and scanned before it goes live.

Sign up, fund your balance and create a campaign: pick CPM, CPC or CPV, set your budget and choose an AI goal. Most campaigns go live within minutes once the landing page passes review.

No. Use Smart pricing and AI optimization and the platform prices and tunes your campaign for you. Prefer control? Switch to Bid (your max) or Fixed (exact price) at any time.