Popunder traffic for VPN offers.
Promote VPN apps, antivirus and utility software with full-page Pop-Under ads on desktop and mobile. Pay from $0.10 CPM and let AI find the sources that convert.
Room to explain the product
A full-page landing gives you space for features, pricing and a download button, which helps software and VPN offers that need a short pitch.
Desktop and mobile in one place
Run desktop software and mobile VPN apps side by side, with device targeting to send each user to the right download or store page.
Global reach for subscriptions
6.2M+ Pop-Under requests a day across 195 countries make it easy to test VPN pricing and landers in many markets at once.
Launch it the smart way.
Use CPM with Smart pricing for testing. Switch to Fixed or Bid pricing once you know the price a placement can carry for your offer.
Split by device and operating system so each lander matches the download. Add network targeting to separate Wi-Fi and mobile carrier traffic.
Balanced fraud filtering is a solid default for installs and trials. Move to Verified if your offer pays only on paid subscriptions.
Send a postback for install, trial or purchase, then pick Target CPA, Target ROAS or Max profit as the AI Optimization goal.
Questions, answered.
01Do VPN offers suit Pop-Under ads?
Pop-Under gives a full-page view of your lander, which fits VPN offers that need features and pricing explained. Results depend on your offer, lander and targeting.
02Can I target only Windows users?
Yes. Device targeting lets you narrow traffic to the platforms your software supports, so desktop downloads and mobile apps can run in separate campaigns.
03How do I track VPN trial sign-ups?
Fire a postback from your tracker when a trial starts, or place our pixel on the thank-you page. Each conversion is tied to the placement that sent it.
04Can I optimize to paid subscriptions?
Yes. Report the subscription as a conversion with its value, then use Target ROAS or Max profit so AI favors placements that bring paying users.
05What is the minimum bid for software?
Minimum bids are $0.10 CPM, $0.01 CPC and $0.0001 CPV. The average Pop-Under CPM over the last 30 days was $0.95.
06Can I block sources with no installs?
Yes. Placement-level reports show spend and conversions per source, and you can block any placement that does not deliver installs.
07Are antivirus offers allowed?
Software offers are welcome if they follow local laws and our Advertiser Guidelines. Landing pages should describe the product honestly and avoid misleading claims.
08Should I split Wi-Fi and carrier users?
It often helps. Network targeting lets you separate Wi-Fi and mobile carrier traffic so you can bid and test landers for each on its own.
09How fast can a VPN campaign go live?
Sign-up is free and self-serve at app.pop-under.com. Most advertisers launch their first campaign in under 10 minutes, after review.
10Can I test landers by country?
Yes. Build campaigns per GEO or group of GEOs, then compare conversions and cost per placement to see which lander works best where.
Your next visitor is one pop away.
Create your account, pick CPM, CPC or CPV, switch on AI optimization and get your first Pop-Under visitors today.
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